Lilly vs Novo - "The Trillion Dollar Shot: Big Pharma's War for America's Waistline"
Update: 2025-09-14
Description
When Danish pharmaceutical giant Novo Nordisk accidentally discovered that their diabetes drug caused dramatic weight loss, they triggered the most expensive corporate war in pharma history. Eli Lilly, caught flat-footed, launched a brutal counterattack: poaching scientists with million-dollar bribes, sabotaging supply chains, and racing to build $9 billion manufacturing fortresses. From celebrity endorsement battles to bugged apartments, from Swiss airport deal-making to construction site warfare, Marcus Reid reveals how two century-old companies turned America's desperation to be thin into a trillion-dollar battlefield. Featuring corporate espionage, patient shortages, and the birth of Big Pharma's forever war.
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Love drama? Obsessed with rivalries that shaped history? From Hollywood breakups to presidential vendettas, from rap battles to international Cold Wars, Feuds: Power, Pride, and Payback delivers the most explosive conflicts in culture, politics, and entertainment.
Join thousands of fellow drama enthusiasts dissecting every episode, sharing theories, and debating who really won these legendary battles. We're building the ultimate community for people who understand that the best stories are always about conflict.
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